Why Email Deliverability Matters in Your Campaign?

Deliverability vs. Delivery

Email delivery simply refers to whether an email has been successfully received by the recipient's server. If it has, that’s a step in the right direction! But it doesn't guarantee where the message ends up. This acceptance determines your 'Delivery Rate.' If your email fails to reach its destination—perhaps because of an invalid address, a non-existent domain, or attachments that are too large—it results in a bounce. You'll receive a bounce notification, which isn't exactly the update you want to see. Email deliverability, on the other hand, is all about where your email lands once it’s delivered. Does it make it to the recipient’s inbox, or does it get redirected to the spam folder? This concept is often called 'Inbox Placement.' Factors like sender reputation, authentication protocols, and the quality of your content play major roles in determining whether your email reaches the inbox or is filtered out. Knowing the difference between delivery and deliverability is key to enhancing your email strategy. Let’s dive deeper into how you can ensure strong email deliverability, making sure your messages are not only delivered but also reach the right place—the recipient's inbox.

Why Do You Need SPF, DMARC, and DKIM Authenticators for Your Email?

SPF, DMARC, and DKIM are crucial email authentication protocols that help safeguard your messages against spoofing and phishing attacks. They work to verify that emails sent from your domain are genuinely authorized, boosting trust in your communications and reducing the chances of your emails being flagged as spam.

What are the Benefits of Having These Authenticators?

• ✅ Improve email performance: Authentication helps ensure your emails reach the intended inbox rather than being filtered as spam.
• ✅ Safeguard your domain reputation: Prevent malicious actors from impersonating your domain in phishing attacks.
• ✅ Gain insights: DMARC reports provide valuable data on email activity, helping you understand who is using your domain for sending emails.

Ready to optimize your email setup for better inbox performance? Schedule a demo with us, and we'll guide you through configuring the technical aspects of your inbox. Let’s ensure your emails get exactly where they need to be—right in your recipients' inboxes.