Course Outline

Welcome to Own the Inbox!

Glossary: Key terms to help you navigate email marketing concepts.

Cheat Sheet: Quick reference guide for essential topics.

Deliverability vs. Delivery: Learn the critical difference between getting emails delivered versus inboxing.

Understanding Email Sender Reputation: Discover what shapes and impacts your sender reputation.

🛠️ Project 1: Find Your Sender Score: Get a free sender score report to assess your starting point.

Introduction to Email Penalties: Gain an overview of the penalties that can harm deliverability.

Key Types of Penalties: Understand the different penalty types and their consequences.

Key Players in the Email Ecosystem: Identify the key roles and people involved in successful campaigns.

Foundation 1: List Health:

• Managing Inactive Contacts: Best practices for dealing with disengaged subscribers.

Foundation 2: Optimizing Content:

• Content Optimization: Best Practices - The dos and don’ts for creating compelling email content.

Foundation 3: Setting Up Email Infrastructure:

• All About IP Addresses: Explore how IP addresses impact email success.
• Email Authentication Essentials: Learn about SPF, DKIM, and DMARC for secure emailing.
• 🛠️ Project 2: Authentication Check - Conduct an audit to verify your email authentication is set up correctly.

Foundation 4: Continuous Monitoring: The importance of tracking your email campaigns to maintain optimal deliverability.

Domain-Specific Deliverability Issues: Dive into the unique challenges faced with specific domains.

🛠️ Project 3: Determine Your Top 5 Domains: Identify your most important domains for strategic planning.

Summary and Key Takeaways: Review the essential lessons and cement your understanding of email marketing success.

Congratulations! Celebrate your achievements and discover the next steps to continue mastering email marketing.